In 2013 I was part of MOAM collective
MOAM collective. A collective in which eight design alumni combine their vision within one collection with the help of the establishment of the Dutch fashion industry. In September the results will be presented: The first co-creation collection of a new generation of designers in cooperation with the established order.MOAM was founded to transfer the fantastic and unique knowledge from the Dutch fashion industry to the new generation. By developing a coaching project on the level of collection design, young designers receive practical tools from the top of the industry, which will be useful for the rest of their career. MOAM acts as a platform and incubator in which talent is shaped and developed.MOAM found 25 Dutch connoisseurs willing to share their knowledge and specific expertise with the new generation. A unique combination of leading designers, journalists, retailers, stylists, couturiers, editors and other fashion talents will coach the collective during the entire project. From concept development to the presentation of it. Each and every­one from their own perspective or specialism.Delegation and broadening of knowledge is applied by transferring the expertise and knowledge from the coaches to the new generation. The collective consists of designers selected on talent, knowledge and connecting specialism. The designers will be assisted and coached on a weekly base by HTNK-managing director Mariette Hoitink, creative director Frans Ankoné and Martijn Nekoui. This first edition the designers are:Marja Bennenbroek (men’s fashion design)Hoi-Man Cheung (technical design)Brian Geradts (prints)Josine Heuts (textural arts)Nisha Rabiee (styling)Ayla van Maarschalkerweerd (patterns & tailoring)Niels Tol (women’s fashion design)Xiomara van der Zon (collectionair)MOAM CoachesThe Dutch coaches are couturiers Frans Molenaar and Mart Visser, designer Claes Iversen, men’s fashion designers Sjaak Hullekes and Dieter de Cock, journalists Georgette Koning and Milou van Rossum, pattern designers Rixt van der Tol, Saskia van Drimmelen and Maria Jobse, acadamy headmasters Charlotte Bik (ArtEZ), Liesbeth in ’t Hout (Sandberg), Niels Klavers (Rietveld) and Peter Leferink (AMFI Individuals), magazine editors Martien Mellema (Vogue), Harriet Calo & Cara Schiffelers (Grazia), Gert Jonkers (Fantastic Man) and Rogier Vlaming & Marline Bakker (Glamcult). Entrepreneurs such as James Veenhoff (House of Denim), Caroline Krouwels (Bijenkorf), Remco de Nijs (G-STAR), design consultant Pauline Barendregt, stylist Jordy Huinder and creative consultant Marly Nijssen. Last but not least fashion gurus Puck&Hans will coach the collective.
Poul Brouwer and I interviewed each other for spanish H MAGAZINE
double spread in the latest issue of tenmag ♡
PRESTAGE Magazine #5 Dutch Delight Photography: Nicky Onderwater Styling: Hannah van Well
21 Wool Masters
Amsterdam Wool Week
Tuesday, November 6th - 9th 2012
from 11am - 6 pm
at DROOG Design Staalstraat 7b, Amsterdam
 Monday, November 5th 2012
-by Invitation only-
new lookbook now online
photography by valentina vos
grooming by vannessa chan at house of orange for clinique
arthur & eelco at skin model management
Backstage at Lichting 2012
Lookbook#2 coming soon
Finale Lichting 2012
Amsterdam International Fashion Week
photo by Peter Stigter

 (via Brian Geradts Men’s S/S ‘13)
Amsterdam International Fashion Week
photo by Peter Stigter